AI Insights · Timothy · July 2022
Top Educational Games in Brazil Q2 2022: Unified Platform Performance
A look at the performance of the top 5 educational games in Brazil during Q2 2022, including trends in downloads, revenue, and active users.
In Q2 2022, the top 5 educational games in Brazil showed varied performance across downloads, revenue, and active users on a unified platform. Let's dive into the specifics for each app, with data from Sensor Tower.
PlayKids+ Kids Learning Games saw a peak in weekly revenue of approximately $38K in mid-April, followed by a slight decline and stabilization around $29K to $30K towards the end of June. Weekly downloads started strong at about 50K at the end of March but tapered off to around 23K-25K by late June. Weekly active users also saw a gradual decline from around 400K at the end of March to approximately 292K by the end of June.
Lingokids - Play and Learn experienced a steady weekly revenue ranging from $11K to $15K throughout the quarter. Downloads fluctuated significantly, with a low of 17K in mid-April and a high of nearly 40K in early May. Active users increased from approximately 75K in late March to about 88K in early May before settling around 79K by the end of June.
Buddy.ai: Early Learning Games had a notable peak in weekly downloads, reaching about 68K in early May. Weekly revenue saw a modest increase, peaking at around $6K in mid-May. Active users followed a similar trend, rising from around 38K in late March to a peak of about 106K in early May before settling around 66K towards the end of June.
Papumba: Kids Learning Games maintained a consistent weekly revenue, hovering around $3K to $4K throughout the quarter. Downloads peaked at approximately 7.6K in late May but dropped significantly to around 2.1K by the end of June. Active users showed a steady trend, peaking at around 12K in late May before decreasing to approximately 8.6K by the end of the quarter.
Learning Kids Games 4 Toddlers had a relatively stable performance with weekly revenue peaking at around $1.9K in early June. Downloads saw a significant increase, reaching a high of 3.3K by the end of June. Active users also showed growth, increasing from around 4.7K in late March to about 9.2K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
